Meet the Bessies

Why a Purple Cow?

Imagine you're driving down a country road.

You pass a pasture filled with cows. You might glance over. You might even think they're beautiful. But a few miles later, you probably won't still be thinking about them.

Now imagine that standing right in the middle of that pasture is a purple cow.

You'd notice.

You might point it out to the person riding beside you. You'd probably tell someone when you got where you were going.

Because ordinary can be wonderful—but remarkable gets remembered.

That's the idea behind the Purple Cow.

Every day, people call customer service looking for answers. Most of those conversations will come and go without ever becoming a story.

But every once in a while, someone takes a little more time. They listen a little more carefully. They show patience when it would be easier to rush. They make a frustrated customer laugh, turn confusion into relief, or simply make another person feel like they mattered.

And suddenly, it wasn't just another customer service call.

It was something worth talking about.

It was a Purple Cow Experience.

These little Bessies were made as a reminder that remarkable doesn't have to mean grand or complicated. Sometimes it's simply choosing to give someone an experience they weren't expecting—and one they'll remember long after the conversation ends.

So here's to the people willing to stand out in the pasture.

Go be the Purple Cow. 💜🐄