{"title":"Meet the Bessies","description":"\u003ch3\u003eWhy a Purple Cow?\u003c\/h3\u003e\n\u003cp\u003eImagine you're driving down a country road.\u003c\/p\u003e\n\u003cp\u003eYou pass a pasture filled with cows. You might glance over. You might even think they're beautiful. But a few miles later, you probably won't still be thinking about them.\u003c\/p\u003e\n\u003cp\u003eNow imagine that standing right in the middle of that pasture is a \u003cstrong\u003epurple cow\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eYou'd notice.\u003c\/p\u003e\n\u003cp\u003eYou might point it out to the person riding beside you. You'd probably tell someone when you got where you were going.\u003c\/p\u003e\n\u003cp\u003eBecause ordinary can be wonderful—but \u003cstrong\u003eremarkable gets remembered.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's the idea behind the Purple Cow.\u003c\/p\u003e\n\u003cp\u003eEvery day, people call customer service looking for answers. Most of those conversations will come and go without ever becoming a story.\u003c\/p\u003e\n\u003cp\u003eBut every once in a while, someone takes a little more time. They listen a little more carefully. They show patience when it would be easier to rush. They make a frustrated customer laugh, turn confusion into relief, or simply make another person feel like they mattered.\u003c\/p\u003e\n\u003cp\u003eAnd suddenly, it wasn't just another customer service call.\u003c\/p\u003e\n\u003cp\u003eIt was something worth talking about.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt was a Purple Cow Experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese little Bessies were made as a reminder that remarkable doesn't have to mean grand or complicated. Sometimes it's simply choosing to give someone an experience they weren't expecting—and one they'll remember long after the conversation ends.\u003c\/p\u003e\n\u003cp\u003eSo here's to the people willing to stand out in the pasture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGo be the Purple Cow. 💜🐄\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bessie-1","title":"Bessie #1","description":"\u003ch3\u003eMeet Bessie 💜🐄\u003c\/h3\u003e\n\u003cp\u003eBessie is soft, squishy, wonderfully purple, and firmly believes there are enough ordinary cows in the world already.\u003c\/p\u003e\n\u003cp\u003eHer specialty? Standing out from the herd.\u003c\/p\u003e\n\u003cp\u003eWhether she ends up on a desk, a shelf, or keeping someone company through a long day, Bessie is a little reminder that \u003cstrong\u003eremarkable people make a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes, they're \u003cstrong\u003eall named Bessie.\u003c\/strong\u003e\u003cbr\u003eWe asked the herd. They were unanimous. 😂\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e 7 3\/4 inches from head to toe \u003cbr\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e 7 inches from one ear tip to the other \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.45 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Talent:\u003c\/strong\u003e Being the Purple Cow 💜\u003cbr\u003e\u003cstrong\u003eBe purple. Be remarkable. Be Bessie.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Made To Belong","offers":[{"title":"Default Title","offer_id":45472766689395,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3880\/3827\/files\/Bessie-01_5b079e87-e0c5-4d58-9071-82397ccfe2b9.png?v=1789074023"},{"product_id":"bessie-2","title":"Bessie #2","description":"\u003ch3\u003eMeet Bessie 💜🐄\u003c\/h3\u003e\n\u003cp\u003eBessie is soft, squishy, wonderfully purple, and firmly believes there are enough ordinary cows in the world already.\u003c\/p\u003e\n\u003cp\u003eHer specialty? Standing out from the herd.\u003c\/p\u003e\n\u003cp\u003eWhether she ends up on a desk, a shelf, or keeping someone company through a long day, Bessie is a little reminder that \u003cstrong\u003eremarkable people make a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes, they're \u003cstrong\u003eall named Bessie.\u003c\/strong\u003e\u003cbr\u003eWe asked the herd. They were unanimous. 😂\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e 7 1\/2 inches from head to toe \u003cbr\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e 7 inches from one ear tip to the other \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.2 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Talent:\u003c\/strong\u003e Being the Purple Cow 💜\u003cbr\u003e\u003cstrong\u003eBe purple. Be remarkable. Be Bessie.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Made To Belong","offers":[{"title":"Default Title","offer_id":45472822722675,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3880\/3827\/files\/Bessie-02_9f2cb484-8258-41f9-b4a2-46b5fbf771ed.png?v=1789076379"},{"product_id":"bessie-2-copy","title":"Bessie #3","description":"\u003ch3\u003eMeet Bessie 💜🐄\u003c\/h3\u003e\n\u003cp\u003eBessie is soft, squishy, wonderfully purple, and firmly believes there are enough ordinary cows in the world already.\u003c\/p\u003e\n\u003cp\u003eHer specialty? Standing out from the herd.\u003c\/p\u003e\n\u003cp\u003eWhether she ends up on a desk, a shelf, or keeping someone company through a long day, Bessie is a little reminder that \u003cstrong\u003eremarkable people make a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes, they're \u003cstrong\u003eall named Bessie.\u003c\/strong\u003e\u003cbr\u003eWe asked the herd. They were unanimous. 😂\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e 8 inches from head to toe \u003cbr\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e 6 1\/2 inches from one ear tip to the other \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.15 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Talent:\u003c\/strong\u003e Being the Purple Cow 💜\u003cbr\u003e\u003cstrong\u003eBe purple. Be remarkable. Be Bessie.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Made To Belong","offers":[{"title":"Default Title","offer_id":45472831799411,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3880\/3827\/files\/Bessie-03_02e01aaf-6852-4ae0-b032-1f32d7351a26.png?v=1789076516"},{"product_id":"bessie-4","title":"Bessie #4","description":"\u003ch3\u003eMeet Bessie 💜🐄\u003c\/h3\u003e\n\u003cp\u003eBessie is soft, squishy, wonderfully purple, and firmly believes there are enough ordinary cows in the world already.\u003c\/p\u003e\n\u003cp\u003eHer specialty? Standing out from the herd.\u003c\/p\u003e\n\u003cp\u003eWhether she ends up on a desk, a shelf, or keeping someone company through a long day, Bessie is a little reminder that \u003cstrong\u003eremarkable people make a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes, they're \u003cstrong\u003eall named Bessie.\u003c\/strong\u003e\u003cbr\u003eWe asked the herd. They were unanimous. 😂\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e 6 1\/2 inches from head to toe \u003cbr\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e 5 1\/4 inches from one ear tip to the other \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.1 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Talent:\u003c\/strong\u003e Being the Purple Cow 💜\u003cbr\u003e\u003cstrong\u003eBe purple. Be remarkable. 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